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Preface
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ix |
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Credits
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xv |
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Chapter 1
Toucan Sam Teaches Me a Lesson: The day I knew it was time to take control
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1 |
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Chapter 2
Building a Better Birdhouse: The birth and near-death of our first business
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9 |
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Chapter 3
Hey Kid, Want to Buy a Hoodie?: Risking our homes to make T-shirts and hats
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21 |
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Chapter 4
"Is Tony Hawk a Real Person?": From motion capture to gaming franchise
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33 |
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Chapter 5
What the Hell Is a HuckJam?: Innovation and improvisation on a million-dollar ramp
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45 |
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Chapter 6
"Extreme" Is a Four-Letter Word: "This is how we do it in our world"
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63 |
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Chapter 7
The Denim Debacle: Some business ideas that didn't quite fly
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75 |
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Chapter 8
Final Cut: The Key to image control: get your own editing bay
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83 |
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Chapter 9
Hashtag Is Not a Death-Metal Band: Reaching out through tweets, apps, and satrad
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97 |
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Chapter 10
How to Never Get a Movie Made: Hollywood will break your heart, or at least piss you off
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113 |
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Chapter 11
Stinky Diapers in First Class: How to balance travel and family: bring 'em
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123 |
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Chapter 12
Giving Back: Family, friends, Regis, and a very smart fifth-grader help me build a charity
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153 |
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Acknowledgments
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165 |
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Index
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175 |